While the world witnessed the rise of a global pandemic, many brands chose to withdraw their marketing efforts.
Domino’s recently produced a recruiting commercial using zoom calls. The video included representatives from its various franchises who shared their message with the audience. This comes as a big move during the COVID19 crisis as most people are out of work.
Watch the commercial here: https://youtu.be/
On the other hand, Domino’s India came out with a commercial about “zero contact delivery during COVID19" which is currently doing the rounds on social media.
Watch the commercial here: https://youtu.be/YkC7za-qkIc
Reliance Jio started two social media campaigns called #CoronaHaaregaIndiaJeetega and #JioTogether which include COVID19 awareness posts, posts about active jio workers and posts featuring their #OnJio online coaching/entertainment partners.
The brand also posted a couple of IGTV videos. The video is a message from the founders regarding how the brand is contributing to the fight against COVID19 and its recent partnership with Facebook focused on creating increased opportunities. Now more than ever, the effort for direct communication by brand leaders is paying off.