3 LEADING BRANDS THAT ADOPTED INNOVATIVE MARKETING STRATEGIES (DURING COVID19)

While the world witnessed the rise of a global pandemic, many brands chose to withdraw their marketing efforts.

Amidst the pool of brands that chose to stay quiet, are brands that took the risk to churn out digital marketing campaigns that are compatible with the ongoing COVID19 crisis. While this could be a calculated risk, here are three leading brands that came up with innovative campaigns & strategies.

Domino's Pizza

Domino’s recently produced a recruiting commercial using zoom calls. The video included representatives from its various franchises who shared their message with the audience. This comes as a big move during the COVID19 crisis as most people are out of work.

Watch the commercial here: https://youtu.be/qHtxQ4X2YSE

On the other hand, Domino’s India came out with a commercial about “zero contact delivery during COVID19" which is currently doing the rounds on social media.

Watch the commercial here: https://youtu.be/YkC7za-qkIc

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Coca-Cola

Last month, Coca-Cola dedicated it’s entire twitter and Instagram feed to its non-profit partners. This definitely counts as a big decision considering the power the brand withholds globally. This might help the brand stay in the forefront as consumers are looking for brands that take up leadership during the crisis.

Reliance Jio

Reliance Jio started two social media campaigns called #CoronaHaaregaIndiaJeetega and #JioTogether which include COVID19 awareness posts, posts about active jio workers and posts featuring their #OnJio online coaching/entertainment partners.

The brand also posted a couple of IGTV videos. The video is a message from the founders regarding how the brand is contributing to the fight against COVID19 and its recent partnership with Facebook focused on creating increased opportunities. Now more than ever, the effort for direct communication by brand leaders is paying off.

While stores are closed, streets remain empty and people stay at home, one way for brands to keep themselves active is through the world of social media and digital marketing. Brand marketing is likely to enter a new era, post COVID19.

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